Pathos is close to "pathetic" - which is something we say when feeling disgust. Logos is close to "logic" - the appeal to logic and reason. In terms of how to remember these, perhaps try this:Įthos is close to "ethics" - the appeal is to the ethical and responsible behaviour of the speaker. You are killing yourself and you'll leave behind your wife and family who are absolutely dependent on you (Pathos). Your lungs are literally dying - you can see it here on this scan (Logos). Then, explain how the author used these three appeals effectively and ineffectively. For the assignment, state and give examples of where the author uses ethos, pathos, and logos. I know it sounds incredible but the math checks out.Īnd, of course, we can mix and match them:īob, as your doctor, I have to advise you to give up smoking (Ethos). Three important criteria that can be found in an argument or a persuasive piece of writing would be ethos, pathos, and logos. A couple of examples:Īccording to a recent study, being a parent is linked to an increase in hair loss. Logos (from the Greek for "I say") is an appeal to logic and reason.How can you allow this kind of behaviour to occur in a town full of God fearing people?Īfter years of working for the company, how can they simply just let me go? Sad imagery is an example of pathos, which appeals to emotion. Pathos (from the Greek for "suffering" and "experience") is an appeal to someone's emotions. Pathos is an appeal to emotion it is a means of convincing the audience by creating an emotional response. Four out of five doctors choose Chew-ezz gum for their patients who chew gum Eating too quickly will result in a stomach ache If you love me, youd want to.The aim of the text is to give a brief idea to some potential patients or relatives of the patient about ADHD. This way, it is easy to perceive the necessary information in a short time. A couple of examples:Īs a doctor, I can tell you that your diet is of concern and so you should eat better.Īs a dad to two children, I believe you should play sports with your kids. An example of this is the frequent usage of bullet points to list causes, types, and symptoms of the condition. Ethos (from the Greek for "character") serves to highlight the persuader's credibility or ethical state.The answer is Aristotle (384-322 BCE), who wrote extensively on the subject of rhetoric (the art of persuasive speaking and writing).Įthos, Pathos, and Logos are three different ways to be persuasive. Before we dive in, let's first talk about where these concepts come from.
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